Social Media Marketing for Ranchi - Pros and Cons

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I'm always mentioning Ranchi in my blogs and because my blogs are for the people of Ranchi.  Social media marketing is very popular in Ranchi and growing. All the business personals are investing a lot of time in this tactic for their reach and searching for the services.


Here are the pros and cons of Social media for a website/services:

Social Media Marketing in Ranchi - Pros and Cons

What are the Pros of Social Media Marketing:

  • Cheap and cost effective type. Also available for paid for the bigger reach
  • Easier than other internet marketing  present. You can use this strategy by yourself. But you need some precious content about your brand too for the shares on media.
  • Free to use but you need to hire a professional digital marketing expert to do it professionally well. 
  • Widely Popular among the internet marketers. Many famous companies using SMM from a long time to increase their sales. They are countless in numbers.
  • You can expose your brand values to the bigger audience and gain traffic on your website. So, that you can increase website traffic.
  • Marketing through a social media platform has a high conversion rate. Conversion means conversion of visitor to a customer.


What are the Cons of Social Media Marketing:

  • Time consuming and gives a lot pain at the initial level.
  • Vulnerable and anyone one can see your marketing tactics widely.
  • Difficult to calculate the effective return of investment on media shares. You can not measure your conversion rate and make suitable strategies according to that.
  • Can generate negative users who can do damage in your social sharing campaign.
  • Public can comment / post negetive things on your posts. So, a single comment can be viewed by a lot of people can generate negative effects. So, there is a possibility of negative feedback for your business.
  • It can be useless if used incorrectly.
  • You have to monitor the social profile daily for the negative/ Spam content and remove them.


 Conclusion: You have to be very strategic in using social media to improve your business sales. Also you need a internet marketing consultant to use it wisely and most effective way. Social media give a very big stage for your products. So you cant think it very limited for one city like Ranchi. You can cover the whole country, but you need a proper strategy.

When should you go for the paid social presence?

Choose a right time when should you visible to the audience at social networking site. Don't go for paid early on when you are new and sort of resources and services for your customers.

Facebook and twitter are the two social marketing company you need to focus.  Your Paid ad should contain very attractive image and a solid post about your services.




Location: Ranchi, Jharkhand, India

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