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Showing posts from October, 2017

Traditional vs Digital Marketing in Ranchi

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Which one to choose? - Traditional vs Digital Marketing Choosing a suitable marketing strategy is a  common talk between the marketers in Ranchi, if digital marketing is defeating the traditional marketing. The answer is simply yes in most cases. As this small city Ranchi is growing fast, the digital marketing in Ranchi also growing fast. The integration and combination of both is the backbone of the marketing strategy. Both of them provide compensation to each other's weak points. If you don't know the effectiveness of digital marketing, ask the people who already tasted it. Now a days every magazine , newspapers , article writers , shop owners , etc are shifting towards online marketing. Some of the magazines are totally shifted if not at all. So the traditional marketing falling slowly. Many people consider TV ads and SMS is as a part of online marketing strategy. The audience gap between both type is very high. Even in the holidays when your shop is in holida

Things to consider in website's effectiveness evaluation

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Website is a front base of your idea to create leads. It poses equal importance as you have a traditional shop in the main road of your town, where a lot of people gathers always. As you evaluate your shop to look different and very pretty, you should evaluate your website's effectiveness towards the visitors, so that your customers come back to your site time to time. It will make your brand an On-Demand-Brand. Here we will discuss the different things to consider to evaluate your website's effectiveness . To judge an effective website you should ask the random viewers (not the owners). For this moment, close your eyes and think of yourself as a customer coming first time in the website and ask the following questions: Which part of the website you look at first? A normal visitor takes only a few seconds to decide whether to stick to this or close it. It means your landing page element should attract the viewer to find something interesting, so that he can stay wi