Traditional vs Digital Marketing in Ranchi
Which one to choose? - Traditional vs Digital Marketing
Choosing a suitable marketing strategy is a common talk between the marketers in Ranchi, if digital marketing is defeating the traditional marketing.
The answer is simply yes in most cases. As this small city Ranchi is growing fast, the digital marketing in Ranchi also growing fast. The integration and combination of both is the backbone of the marketing strategy. Both of them provide compensation to each other's weak points. If you don't know the effectiveness of digital marketing, ask the people who already tasted it.
Now a days every magazine , newspapers , article writers , shop owners , etc are shifting towards online marketing. Some of the magazines are totally shifted if not at all. So the traditional marketing falling slowly. Many people consider TV ads and SMS is as a part of online marketing strategy.
The audience gap between both type is very high. Even in the holidays when your shop is in holidays, still you can get customers in a flexible way. If you look at the big cities like Mumbai, Delhi , you have to open different branches of your shop to cover different areas of the cities. But one shop in the middle of a town is enough to handle people with a dose of digital marketing in Ranchi.
Before 2017, there was a common concern of people that, internet marketing will not work in Ranchi. But after the launch of JIO and 4g internet at low cost, you can still get many people form the rural areas and village, as they will search for your business. It will make you happy to know this fact of digitalization of India, that it will increase your revenue and more opportunities to grow quickly.
Traditional marketing includes business cards,print ads on newspapers, magazines. Also posters,video ads on tv, radio, billboards and brochures etc. A small percentage of people generally not able to decide which one to prefer. But if you think product will work only in this city Ranchi, go for the traditional way of marketing, but if you think the other way round, go for both. In addition to that some sellers hesitates going for the internet marketing, the cause can be anything but can be the lesser knowledge of these things.
Digital marketing plays a vital role in the success of a business. It can be considered to be a game changer and it will save your business if its going down, if used professionally well. You can get maximum exposure of your business and you can benefit more interaction with the people in Ranchi. Think like this: In a traditional marketing people come to your shop and purchase some stuff what they need. In the digital path, your shop goes to every people and it makes presence in the people's mind that you are there.
If you start a campaign saying that sharing on social media like Facebook, Twitter with some #tag with product name and a pic of yourself with the product. It will take your shared image to some of the products banner and to the companies website or you will get this much discount purchasing next product. Things like that will seriously increase your brand awareness and increase popularity.
Social media is just a part of internet marketing .you can't consider social media as a complete Internet marketing strategy. The major social media channels present today arr Facebook, Google+, LinkedIn, YouTube, Instagram etc. Some examples are paid advertisement on Google Facebook Instagram and Twitter.
Content marketing is a major part of internet marketing. It's almost depends on a good content that is read by the user and there after user decides to buy your product by reading your content your content is a shadow of your business that's why it's very important to have user friendly content that is written in very easy way to promote your business.
1. Digital marketing costs less than TV ads, newspaper ads etc. How costly they are? If you are a Startup businessman you can't afford higher costs in your marketing field. There are many parts of digital marketing that you can do it by yourself . For example you can write a blog/article on a topic related to your area of interest and promote it on your website. You can write every content that you can give ads on Google Facebook by yourself. There are many things that you can do by yourself on internet marketing but in case of traditional one, you can't think of creating an advertisement for a TV ad by yourself. You have to hire the professionals and artist and they will charge you a lot also in the newspaper ads costs higher.
2. High conversion rate. Internet marketing ads are shown to the right people who have same area of interest that's why probability of conversion is high. For example you give add on Google searches the people who searches those keywords they will see the ad on top. In the case of traditional marketing non interesting people also see the ad. Also you have to wait a long time to see the effects.
3. Increase in brand image. People will see your brand more often on there laptops, PCs and mobiles when they search in the related field for example if you want to host a website and you have visited godaddy once you will see ads of Godaddy more often in many websites you visit. That increases a very good brand image on your mind and you will finally choose Godaddy for your hosting. In the traditional marketing you can't find the interested people for your product or services.
4. Digital marketing is not dying in some cases for example, the magazines radio newspaper ads. People generally do not listen or read your ad because they have not bought it for reading the ads. If they are interested then also they will not care your ads. Also it's very costly.
5. Interaction with the people. You cannot interact with the people or customers in a traditional way. You will never know what people say about your product. What are there actual requirements? What are their feedback? Who are the people and target audience? You will get to know every person who is interested in this field. You can create a huge database of people with the help of social media marketing. And after that you can send them emails. You will be email marketing with those people trusted who is interested.
Choosing a suitable marketing strategy is a common talk between the marketers in Ranchi, if digital marketing is defeating the traditional marketing.
The answer is simply yes in most cases. As this small city Ranchi is growing fast, the digital marketing in Ranchi also growing fast. The integration and combination of both is the backbone of the marketing strategy. Both of them provide compensation to each other's weak points. If you don't know the effectiveness of digital marketing, ask the people who already tasted it.
Now a days every magazine , newspapers , article writers , shop owners , etc are shifting towards online marketing. Some of the magazines are totally shifted if not at all. So the traditional marketing falling slowly. Many people consider TV ads and SMS is as a part of online marketing strategy.
The audience gap between both type is very high. Even in the holidays when your shop is in holidays, still you can get customers in a flexible way. If you look at the big cities like Mumbai, Delhi , you have to open different branches of your shop to cover different areas of the cities. But one shop in the middle of a town is enough to handle people with a dose of digital marketing in Ranchi.
Before 2017, there was a common concern of people that, internet marketing will not work in Ranchi. But after the launch of JIO and 4g internet at low cost, you can still get many people form the rural areas and village, as they will search for your business. It will make you happy to know this fact of digitalization of India, that it will increase your revenue and more opportunities to grow quickly.
Traditional marketing includes business cards,print ads on newspapers, magazines. Also posters,video ads on tv, radio, billboards and brochures etc. A small percentage of people generally not able to decide which one to prefer. But if you think product will work only in this city Ranchi, go for the traditional way of marketing, but if you think the other way round, go for both. In addition to that some sellers hesitates going for the internet marketing, the cause can be anything but can be the lesser knowledge of these things.
Digital marketing plays a vital role in the success of a business. It can be considered to be a game changer and it will save your business if its going down, if used professionally well. You can get maximum exposure of your business and you can benefit more interaction with the people in Ranchi. Think like this: In a traditional marketing people come to your shop and purchase some stuff what they need. In the digital path, your shop goes to every people and it makes presence in the people's mind that you are there.
Example of increasing exposure of product online:
If you start a campaign saying that sharing on social media like Facebook, Twitter with some #tag with product name and a pic of yourself with the product. It will take your shared image to some of the products banner and to the companies website or you will get this much discount purchasing next product. Things like that will seriously increase your brand awareness and increase popularity.
Social media is just a part of internet marketing .you can't consider social media as a complete Internet marketing strategy. The major social media channels present today arr Facebook, Google+, LinkedIn, YouTube, Instagram etc. Some examples are paid advertisement on Google Facebook Instagram and Twitter.
Content marketing is a major part of internet marketing. It's almost depends on a good content that is read by the user and there after user decides to buy your product by reading your content your content is a shadow of your business that's why it's very important to have user friendly content that is written in very easy way to promote your business.
Benefits of digital marketing over traditional marketing :
1. Digital marketing costs less than TV ads, newspaper ads etc. How costly they are? If you are a Startup businessman you can't afford higher costs in your marketing field. There are many parts of digital marketing that you can do it by yourself . For example you can write a blog/article on a topic related to your area of interest and promote it on your website. You can write every content that you can give ads on Google Facebook by yourself. There are many things that you can do by yourself on internet marketing but in case of traditional one, you can't think of creating an advertisement for a TV ad by yourself. You have to hire the professionals and artist and they will charge you a lot also in the newspaper ads costs higher.
2. High conversion rate. Internet marketing ads are shown to the right people who have same area of interest that's why probability of conversion is high. For example you give add on Google searches the people who searches those keywords they will see the ad on top. In the case of traditional marketing non interesting people also see the ad. Also you have to wait a long time to see the effects.
3. Increase in brand image. People will see your brand more often on there laptops, PCs and mobiles when they search in the related field for example if you want to host a website and you have visited godaddy once you will see ads of Godaddy more often in many websites you visit. That increases a very good brand image on your mind and you will finally choose Godaddy for your hosting. In the traditional marketing you can't find the interested people for your product or services.
4. Digital marketing is not dying in some cases for example, the magazines radio newspaper ads. People generally do not listen or read your ad because they have not bought it for reading the ads. If they are interested then also they will not care your ads. Also it's very costly.
5. Interaction with the people. You cannot interact with the people or customers in a traditional way. You will never know what people say about your product. What are there actual requirements? What are their feedback? Who are the people and target audience? You will get to know every person who is interested in this field. You can create a huge database of people with the help of social media marketing. And after that you can send them emails. You will be email marketing with those people trusted who is interested.
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