Initial thoughts before making a digital marketing strategy
Now a days digital marketing plays a vital role in growing the businesses from very small scale to higher scale. Many marketer fail to sort out the things what will matter in your strategies. Here is some initial thoughts before your digital marketing strategy.
What should you do before you spend money for digital marketing purpose?
Be locally strong. Before going deep into marketing make your website strong and attractive, so that once the user come, they should visit at least 2-3 pages on your website. Don't make people go away quickly from your site. Many people lost their money on this purpose without getting expected income. This happens generally due to their weak preparations towards it. You have to make your platform strong to make your efforts count.
Be a strong learner. Before making a digital marketing strategy, ask yourself about your dedication, eagerness and enthusiasm towards learning. You can come from the usual traditional marketing or a fresh new starter , you should focus on learning it well. As you know its a great topic to explore more and more, you should be a strong learner to find new ways for your marketing purpose. The internet sea is very big and vast, and marketing through it keeps changing and developing time to time. So, you have to adapt the conditions and accordingly research and plan your idea to success.
Keep updating and motivating yourself towards this field. checking for new trends, google updates towards SEO , reading related articles in forums like MOZ, Neil Patel etc will certainly help you grow your things . You will know where the industry is going to and you will be motivated.
Everything keeps changing and nothing stands still, and so the google algorithms. Dont worry too much about them, just keep searching for any chronic change in the algo. From the overall updates only a small portion of the change can be interesting. Most of the people really dont know they happen, and it happens. That's why every marketer stay on the door to look for it.
Dedicated to branding. Branding is the most important factor you have to consider for sure. You have to become serious about personal branding . Make a brand name to start with. Make different profiles of your brands on different social sites. First of all make a linkedIn profile to start with. Write articles on the related field of digital marketing to start with. A good LinkedIn article perform greatly on Search engines. It will certainly boost your brand name. Then target different other social sites, like quora, Facebook, youtube, google plus, google my business, etc.
Learn to Mixing/joining your traditional/native marketing tactics in the form of content marketing.
Blog your ideas and things about your field. The businesses who has the blog power have more successful than the other with no blogs. Blogs will help you to compete well on SERPS . You can use different platforms to blog, such as blogger, tumblr, wordpress etc. Before making a digital marketing strategy " BLOG YOURSELF OUT" .
You can take the social media help on creating your important service content. You will get to know what people are saying about any brand and what are their issues? what and where is the problem. By doing that you can prepare content that will get more clicks and people will be interesting to read your content.
Form a network of people in related field. Its very important to have a network with the people who are doing very well in this area, you can learn a lot new ideas with them. Read their article, listen what he says, follow them. Reading their articles , commenting on the blog, asking questions about something will make them know you that you follows them. Then they will certainly help you out in your worries.
Prepare different images/posters which will reflect your brand. It will be very useful to prepare images which will say about your brand. Make your images say, what are your services and how its useful , etc.
Prepare at least 50 different keywords or a group of keywords to target. The keywords can be of of one word or more than one. Preparing a long tail keyword is preferred early on to target on.
What should you do before you spend money for digital marketing purpose?
Be locally strong. Before going deep into marketing make your website strong and attractive, so that once the user come, they should visit at least 2-3 pages on your website. Don't make people go away quickly from your site. Many people lost their money on this purpose without getting expected income. This happens generally due to their weak preparations towards it. You have to make your platform strong to make your efforts count.
Be a strong learner. Before making a digital marketing strategy, ask yourself about your dedication, eagerness and enthusiasm towards learning. You can come from the usual traditional marketing or a fresh new starter , you should focus on learning it well. As you know its a great topic to explore more and more, you should be a strong learner to find new ways for your marketing purpose. The internet sea is very big and vast, and marketing through it keeps changing and developing time to time. So, you have to adapt the conditions and accordingly research and plan your idea to success.
Keep updating and motivating yourself towards this field. checking for new trends, google updates towards SEO , reading related articles in forums like MOZ, Neil Patel etc will certainly help you grow your things . You will know where the industry is going to and you will be motivated.
Everything keeps changing and nothing stands still, and so the google algorithms. Dont worry too much about them, just keep searching for any chronic change in the algo. From the overall updates only a small portion of the change can be interesting. Most of the people really dont know they happen, and it happens. That's why every marketer stay on the door to look for it.
Dedicated to branding. Branding is the most important factor you have to consider for sure. You have to become serious about personal branding . Make a brand name to start with. Make different profiles of your brands on different social sites. First of all make a linkedIn profile to start with. Write articles on the related field of digital marketing to start with. A good LinkedIn article perform greatly on Search engines. It will certainly boost your brand name. Then target different other social sites, like quora, Facebook, youtube, google plus, google my business, etc.
Learn to Mixing/joining your traditional/native marketing tactics in the form of content marketing.
Blog your ideas and things about your field. The businesses who has the blog power have more successful than the other with no blogs. Blogs will help you to compete well on SERPS . You can use different platforms to blog, such as blogger, tumblr, wordpress etc. Before making a digital marketing strategy " BLOG YOURSELF OUT" .
You can take the social media help on creating your important service content. You will get to know what people are saying about any brand and what are their issues? what and where is the problem. By doing that you can prepare content that will get more clicks and people will be interesting to read your content.
Form a network of people in related field. Its very important to have a network with the people who are doing very well in this area, you can learn a lot new ideas with them. Read their article, listen what he says, follow them. Reading their articles , commenting on the blog, asking questions about something will make them know you that you follows them. Then they will certainly help you out in your worries.
Prepare different images/posters which will reflect your brand. It will be very useful to prepare images which will say about your brand. Make your images say, what are your services and how its useful , etc.
Prepare at least 50 different keywords or a group of keywords to target. The keywords can be of of one word or more than one. Preparing a long tail keyword is preferred early on to target on.
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