Digital marketing facts you can't ignore
Digital marketing refers to marketing your products/services with a suitable way. It includes all the electronic and online medium such as, online content, video and images on mobile, desktops, tablets, etc. It reflects to enhancing your growth oriented capabilities.
Digital marketing performs in three stages:
This era of marketing is far ahead from what it was 10 years ago. Earlier there was very less points to consider to make an impact digitally. You need to be careful on what's going on in the market and should have ability to advance quickly. Today's internet market is full of fast-moving and always-online consumers. You need to focus on your goal to attract them. To win your race you need to be focus on the healthy positioning and management of your targets to the influencers. By doing these you will get unique visitors and fans/followers. Also you need to add values for their per visit.
In many small cities like Ranchi, people are heavily relied on the traditional tactics. They should add digital marketing in Ranchi in the mix to increase their productivity with the global exposure. This works for all type of businesses from small scale to large scale.
Here are the most important facts to care about your campaign:
1. The cost of fully fledged online marketing is very very high. You can think of comparing it with the high level ads that cover a lot of eyes. For example the ads shown on the televisions , sponsoring in any big events , etc.
A nearly 60% of total cost is involved in the marketing with google and facebook, as they are the big dominaters in the market.
2. Going mobile. As announced from google and also other resources says that people uses mobile devices more with respect to the computers. So you have to focus for strategies with the route through mobile more. 75% of people start their search on mobile before buying or using on their desktop. And this is increasing very rapidly.
3. Video-Marketing - Make illustrative and attracting video about your products/services. Now a days, most of the people favor video more than the articles. They want to see the descriptive video instead reading and reading.
What videos you can make:
- Simple demos of your products and services.
- Interviews of the people in the related subject and group.
- Customer feedback and support related to certain product.
- Group of customers feeling happy after your services / using your products.
- Behind the scenes video / how you work behind the scene.
- Offers , deals, discount.
- Latest news on a new product launch.
- Frequently asked questions and answers.
4. Digital Ads. It refers the usage of software to buy ads. It's also called programmatic ad buying. This era of technologies the use of software and robots are increased everywhere. Many new marketers use the software to deal with the ads, place orders etc. At this moment only online ads are available to use programmatically.
5. Email marketing: Many people say that they don't read the marketing emails too often. Email way is going down.But still it can cover up some audience who actually see once your email. Most important factor of good email is making it mobile friendly. As you know , mobile users are increasing at high pace.
6. Google Search Ads: Survey says that more than 40% of online ads go through in the form of google search ads targeting people with buying intent. People search on google for a product with buying purpose and the ads at top gives them right hint to visit your website to buy yours. Also, google search ads increase the incoming search traffic to your site.
7. Facebook and twitter ( Social Media ) Ads: You can't neglect the presence of social media for bringing traffic through it. You can influence your buyers by giving a suitable details of products/services in your social media advertisements.
8. LinkedIn Articles: The linkedIn Articles are very famous now a days. You need to make a content hub on your linkedIn profile. These articles contains a great value to the search Engines to brand your stuff effectively.
Digital marketing performs in three stages:
- The first stage is the performing a research on your targeted market.
Initial thoughts before making a digital marketing strategy - The second stage is performing a mix during the online stage.
- The third stage is calculating the overall performance / effects of your marketing after the activity.
This era of marketing is far ahead from what it was 10 years ago. Earlier there was very less points to consider to make an impact digitally. You need to be careful on what's going on in the market and should have ability to advance quickly. Today's internet market is full of fast-moving and always-online consumers. You need to focus on your goal to attract them. To win your race you need to be focus on the healthy positioning and management of your targets to the influencers. By doing these you will get unique visitors and fans/followers. Also you need to add values for their per visit.
In many small cities like Ranchi, people are heavily relied on the traditional tactics. They should add digital marketing in Ranchi in the mix to increase their productivity with the global exposure. This works for all type of businesses from small scale to large scale.
Here are the most important facts to care about your campaign:
1. The cost of fully fledged online marketing is very very high. You can think of comparing it with the high level ads that cover a lot of eyes. For example the ads shown on the televisions , sponsoring in any big events , etc.
A nearly 60% of total cost is involved in the marketing with google and facebook, as they are the big dominaters in the market.
2. Going mobile. As announced from google and also other resources says that people uses mobile devices more with respect to the computers. So you have to focus for strategies with the route through mobile more. 75% of people start their search on mobile before buying or using on their desktop. And this is increasing very rapidly.
3. Video-Marketing - Make illustrative and attracting video about your products/services. Now a days, most of the people favor video more than the articles. They want to see the descriptive video instead reading and reading.
What videos you can make:
- Simple demos of your products and services.
- Interviews of the people in the related subject and group.
- Customer feedback and support related to certain product.
- Group of customers feeling happy after your services / using your products.
- Behind the scenes video / how you work behind the scene.
- Offers , deals, discount.
- Latest news on a new product launch.
- Frequently asked questions and answers.
4. Digital Ads. It refers the usage of software to buy ads. It's also called programmatic ad buying. This era of technologies the use of software and robots are increased everywhere. Many new marketers use the software to deal with the ads, place orders etc. At this moment only online ads are available to use programmatically.
5. Email marketing: Many people say that they don't read the marketing emails too often. Email way is going down.But still it can cover up some audience who actually see once your email. Most important factor of good email is making it mobile friendly. As you know , mobile users are increasing at high pace.
6. Google Search Ads: Survey says that more than 40% of online ads go through in the form of google search ads targeting people with buying intent. People search on google for a product with buying purpose and the ads at top gives them right hint to visit your website to buy yours. Also, google search ads increase the incoming search traffic to your site.
7. Facebook and twitter ( Social Media ) Ads: You can't neglect the presence of social media for bringing traffic through it. You can influence your buyers by giving a suitable details of products/services in your social media advertisements.
8. LinkedIn Articles: The linkedIn Articles are very famous now a days. You need to make a content hub on your linkedIn profile. These articles contains a great value to the search Engines to brand your stuff effectively.
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